Three high impact lessons you can use right now to ramp up the Fierce Loyalty in your community!
One of the biggest reasons my clients give me for delaying their community launch is “It’s got to be perfect first!”. No it doesn’t. Watch this video and see how I’m launching a waaay less than perfect community, and more importantly, why I’m choosing to do that. Enjoy!
It never fails. Whenever I am speaking at an event or even working with a client, there is always someone who wants to give a list of a million reasons why they can’t build a Fiercely Loyal Community. I don’t know enough people. I’ve tried and it doesn’t work. No one will follow me. The list goes on.
So. Here’s what I’m doing. I’ve just started a brand new community (as in it went public on Sunday, September 13, 2015) and I’m going to let you follow along while I build it. And here’s the thing. It’s a community I’m building for an audience I have very few contacts in: moms in my local neighborhood. I’m not super mom. I haven’t been president of the PTO or even attended many meetings. Because of my work travel, I’m not super involved or well-known. So this community is coming up from scratch and I have to work hard at it.
I also have a very good reason for doing it. But I’m not going to tell you what it is. Yet. 🙂
See if you can identify the strategies I’m using. And if you want, you can take a wild guess at why I’m building it. 🙂
When Higher Logic first asked me to talk about my thoughts around leadership and community for their User’s Group, I expected the conversation to be pretty typical. I didn’t know them well then and didn’t realize how atypical they are, in the very best of ways. As our conversation developed and I realized that what they wanted was a rich, inside look at how I really think, I was thrilled! They’ve posted part of our interview here, and also designed a gorgeous pdf download of the entire conversation. You can also read some fantastic interviews with other thought leaders that are part of their Faces of Your Community series.
While I love telling you about the interview, I also want to use this Faces series as a learning example. Higher Logic put time, energy and money into creating a very high-end resource for their community. And that resource is absolutely free. And it’s not only free for their user group, it’s free to anyone who goes to the page. They don’t ask for anything. Not even an email address. This is how you earn the right to ask for something. You give away great content again and again. And then, after earning trust, you ask for something small.
Such a great lesson on leadership and community.
Check out my interview and learn from how they set it up here.
I’m taking a break from my Building a Fiercely Loyal and Engaged Internal Culture series to bring you a Fierce Loyalty Roundup. These are articles, companies and strategies that I’m looking at right now because they embody Fierce Loyalty. I’m learning a lot from them, and I know you will, too.
Dichter Pharmacy – A Pharmacy Provides Salves for a Community’s Spirits
This article from the New York Times has been open on my laptop for a week. I keep re-reading it because there is so much to glean from Manny Rameriz and his vision for what his small, independent pharmacy can be for his community. Think your company is too small or unimportant to build a fiercely loyal community? You won’t after you read this.
How to Build Extraordinary Trust in an Online Community
How have Uber, AirBnB and other online disruptors built trust in an online space that has teemed with “buyer beware” in the past? This article will break it down for you, tactic by tactic. The bonus? You’ll learn how all of this plays into the must-have liquidity of any rapidly growing startup.
How Chipotle transformed itself by upending its approach to management
Lately, I’ve been talking about how to build a Fiercely Loyal and engaged internal organizational culture. When I ran across this article, I knew I’d found an incredible case study for how to do just that. Chipotle is an awesome company, we all know that. What I didn’t know was that they completely re-tooled how they manage and reward their employees, right down to the part-time tortilla makers. And it has transformed the profitability of the company.